Claims to be highly protective of its image. It goes to enormous lengths to. Ensure its cars win every group test in every magazine, supplying a team of technicians to ensure they are perfectly set up while other manufacturers simply supply a car that’s been valeted and had the tank brimmed.

When asked recently about horsepower levels achieved by Mercedes-Benz, Ferrari officials replied that balance was more important than maximum power. Oh, yeah? This new 599 Fiorano boasts 611 horsepower, only 30 fewer than the über-Benz SLR McLaren 722 Edition cranks out. Then, having nearly matched those guys on power, Ferrari produced a chassis that's just as civilized but way more sporting. Talk about balance. This thing rotates willingly under power but can be controlled like a good race car. God, I want one

I like my vehicle's style, color, capacity, fuel economy, performance, etc.