I like the car because it is economic and has great fuel efficiency. It is well constructed and modestly styled so it attracts limited attention from car thieves or law enforcement. The car is amply powered with a moderate amount of horsepower which provides enough to be fun to drive and proves suitable for driving through high mountain passes and adverse weather conditions. Honda provides a wide variety of colors to choose from, including multiple trim packages that allow you to customize the car and make it your own. The higher end options provide continuously variable transmission which potentially results in lower long term costs for maintenance and repair. From the very outset, the price is quite low compared to other similar makes and models compared to their MSRP's. This also has positive second and third order effects, particularly in reference to insurance premiums. Regrettably, the car can be viewed as lackluster and may have a negative image particularly when associated with males. The car could realistically be assessed to not be masculine so there may be some amount of stigma or negative image associated to it if driven by a man.

Overall I have owned my Honda Fit for over three years now and I love it. It is small so it can easily be parked in an urban environment, but it has so much room inside. I have even taken it on road trips and slept in the back.