When Is the Best Time to Buy a Truck?
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When Is the Best Time to Buy a Truck?

By Melissa Spicer | October 26, 2021

What’s the best time of the year to buy a truck? The answer to this all-too-familiar query is complicated, and largely it depends on who you ask.

Answers range from Mondays through Wednesdays, at the end of the month, the start of a new year, holidays like President's Day, Memorial Day and Labor Day, Black Friday, around the Christmas holiday and the end of the year (including New Year's Eve).

Fortunately, when it comes to shopping at car dealerships, you have plenty of opportunities to get a good deal on that Ford-F150, RAM 1500, or Toyota Tundra that makes your heart race.

Is There Really a Best Time to Buy a Truck?

Consider the last week of the month and the last week of the year when looking for a great time of year to get your best price on a full-size truck.

Cash-back incentives often expire at the end of a month or year, so catching those before they're gone helps you keep money in your wallet or bank account and get the truck you want.

For instance, you might find better cash-back incentives if you choose a day of the month toward the end of the month to buy your truck.

However, some buyers may not have the option of choosing when exaxtly they buy a new truck. If you need a new vehicle now, now is the best time, but if you have the luxury of extra time for car buying and truck shopping, your options are open.

When hunting for a better deal, some of the best times to buy a truck are when car dealerships need to make their sales goals at the end of the month or meet their year-end sales quotas.

The Day of the Week Matters

The best day of the week to get the best truck and car deals and to buy a truck at a car dealership is typically Monday through Wednesday.

New vehicle dealerships are typically open six or seven days each week and the day you choose for truck buying makes a difference between a good deal and a better deal.

Weekends get hectic because people who work during the week have time available to shop, and the lively media ads and promotions help attract more people, too.

Sales and finance personnel are less busy early in the week, so they're more willing to spend time with you, answer your questions, and work a better deal. When you see those eye-catching advertisements created to draw you in on the weekend, think twice before you rush in to buy. However, certain weekends provide grand opportunities for bargains.

Summer Holiday Weekends Are Good for Truck or Car Buying

Memorial Day is memorable when it's truck or car-buying time. This start-of-summer holiday gives truck and car buyers the jump on the swell of significant buying and deal-making since most sales during the year up until this point (with the exception of some President's Day sales events) are pretty much lackluster.

Car dealerships offer their best choices of closeouts on this holiday weekend. The 4th of July is another holiday that's great for inventory featuring the current model year and incoming year's models, so you have a wide selection from which to choose.

The Labor Day holiday weekend closes out the summer in many folks' minds, and car dealerships are looking to close out their current models to ensure room for the new model year vehicles.

For buyers, it's a good time of the year to find a healthy selection of trucks and competitive dealer pricing.

If you plan on holiday shopping, avoid some of the pressure of crowded showrooms and busy salespeople by visiting the car dealership on a less busy day to take your test drive. Go back to the showroom on the holiday, make your deal, and capture the added advertised savings.

November's Black Friday Starts the Christmas Shopping Season

Well into autumn, Veterans Day offers an excellent opportunity to snag good deals on new and used cars and trucks.

Later in November, Black Friday gets retailers revved up for the Christmas holiday shopping season and car dealers are no different. Manufacturers' incentives to dealers and dealer discounts to buyers boost customer interest and help showroom owners meet their sales goals.

Look for Black Friday savings on sticker prices well below the MSRP of outgoing models as dealerships work to clear their inventory for the end of the year.

Get a jump on the crowds and put your purchasing ducks in a row before the big day by determining how much you can afford and want to spend for a truck.

Your credit union or bank should be happy to pre-approve an auto loan and estimate your monthly payments so that you can compare terms with the dealer's financing. If you're planning a trade-in, research your vehicle's current value and investigate whether selling it yourself gives you a better deal.

December Might Be the Best Time of Year to Buy a Truck

December is the last month of the calendar year, and the last chance truck manufacturers and sellers have to make their yearly sales goals, so this usually means big holiday sales.

If Black Friday is the best day for truck and car shopping, December might be the best month for making sales quotas that shine. Salespeople and dealers striving for annual bonuses translate into better deals for you, especially if you have comprehensive information and sharp negotiating skills.

When sellers want to close out this year on a higher note than last year, they price inventory to move out of the showroom and onto the street.

Savvy buyers who know how to strike when the iron is hot can hammer out great deals. Data from TrueCar shows December is prime time for buying small or premium SUVs, such as the Ford Escape, Honda CR-V, Toyota 4Runner, and Land Rover Range Rover Evoque.

Buyers Rejoice From Christmas to the End of the Year

If Santa didn't put that shiny new truck under your tree, take advantage of bargains during the last week and last day of the year, a period that is made up of some of the best holidays for truck shopping.

The week between Christmas and New Year's Eve and New Year's Day can mean ringing out the old and driving in the new with deep discounts on truck sticker prices.

Vehicle buyers saved 8.3% on New Year's Eve and 8.5% on New Year's Day, according to TrueCar. If you don't want to miss your New Year's Eve party or parades and football games on the first day of the year, take comfort in knowing the auto industry calendar ends its December sales month on January 2 of the next year.

When Now is the Best Time to Buy a Truck

While it’s true that the best time of the year to buy a truck may during the last quarter of the year or somewhere thereabouts, the truth is that right now is the best time for you to buy the truck you need—if you need one. Waiting can be foolhardy if you need what a truck offers now—for whatever reason.

Is "now" a good time for you, personally, to think about buying a new truck? The crop of 2022 trucks out there is nothing short of amazing. Automakers certainly did not disappoint, with gems on the market ripe for the picking that include cream-of-the-crop picks from Car & Driver:

2022 Chevrolet Colorado: It comes with a back seat sized big enough for the family and towing capacity (7700 pounds) that lets it pull the heavy stuff when the occasion calls for it. Get it with the Trail Boss package if you’re a serious off-roader.

2022 Ford Super Duty: Tons of legroom in the cavernous cabin aside, this truck offers 1050 pound-feet of torque and tows as much as 37,000 pounds. A 12-inch touch screen operates Syn4 software along with something the whole family (or the crew on your commute) can appreciate: wireless Apple CarPlay.

2022 Nissan Titan: A smart transmission and dependable V-8 engine are hallmarks of the 2022 Titan from Nissan. It has all the little extras you may be looking for, from a spray-on bed liner to an onboard trailer hitch, built-in navigation, and parking sensors.

2022 Ram 1500: Always hugely capable, the model year 2022 Ram 1500 does not disappoint, neither on-road nor off. Several packages stick out for the Ram lover, including those for the Rebel and Laramie lines. There’s also a BackCountry edition of the Ram 1500, available on Lone Star and Big Horn models and oriented for the off-road connoisseur.

The Worst Time to Buy a Truck

What are some of the worst holidays to buy a truck? Mother's Day, Father's Day, and Easter Sunday. If dealers are open, their A-team staff members are not likely to be there.

Avoid making a deal for that new or used truck at the beginning of the month. Just as the end of the month is the best time because sellers want to make month-end deals, they have less incentive in the early part of the month to slash prices.

Another poor choice is buying at the start of a model year. Dealers typically won't offer discounts for new models, but if you want a truck from the previous model year, you might be in luck.

Similarly, don't expect good deals on vehicles in high demand or when a newly designed model comes out. If you want one, plan to pay a premium price for it.

The Bottom Line

Whether you desire or need a new or used one, the best time to buy a truck is whenever you find it. To play it smart, watch the calendar, come with vehicle research, have money in the bank or financing arrangements, and head for the dealership. Test drive, ask questions, and with your knowledge and skill, negotiate a better deal.