They tried everything they can for us to get incentives. I owned a Mazda 2 in another country and they gave me a loyalty incentive after long talks with main office. I also liked that they took us to test drive with the actual car they were going to sell us, rather than talking about it first and then trying to close a deal. They were also not pushy about extra packages or anything and took care of all the financing issues with our bank (FirstTech) , without any hassle.