When looking for a compact SUV, I compared it to Ford and Mazda. I felt like with similar packages the Lincoln had a much more luxurious feel to it. While the Ford and Mazda seemed like nice cars, the MKC is a pleasure to ride in. It is an easy car to drive and runs very quiet. I feel like there are two types of car people: those that like to drive and those that like to be driven. While the Lincoln is a nice car to drive, I more so enjoy riding in it. The seats are incredibly comfortable and so is the ride. I would highly recommend looking at it in the compact SUV market.